Nike Signs Caitlyn Clark to Major Endorsement Deal: Caitlyn Clark has secured an 8-year endorsement contract with Nike worth approximately $28 million, including a signature sneaker.
Adidas Attempts to Poach Clark: In a bold move, Adidas reportedly made a significant offer to Caitlyn Clark, aiming to lure her away from Nike, claiming they only made an offer she did not accept.
Nike Accuses Adidas of Contract Tampering: Nike is preparing a lawsuit against Adidas, alleging that the company violated clauses in Clark’s original contract by attempting to negotiate with her while she is still under contract.
Clark’s Popularity Sparks Corporate Rivalry: Caitlyn Clark’s rising star power in the WNBA has intensified competition between Nike and Adidas, with both brands vying for her endorsement amidst concerns over market impact.
Nike’s Marketing Strategy Under Scrutiny: Despite signing Clark, Nike has faced criticism for failing to promote her adequately, with no ads or merchandise released since her signing, leading to speculation about internal priorities and strategies.