LIV Golf is looking to hire a new CEO, with the Saudi-backed series set to replace former world No. 1 Greg Norman who has been the face of the project since it was launched
Greg Norman will stay at LIV Golf – but is set to be replaced as CEO of the Saudi Arabia-funded series.
LIV Golf’s arrival as a rival to the PGA Tour sent shockwaves throughout the world of sports. LIV Golf immediately made its presence felt, signing some of the game’s biggest names in an attempt to fracture the PGA Tour’s grip on professional golf.
Norman has signed the likes of Phil Mickelson, Dustin Johnson, Brooks Koepka, and Jon Rahm to LIV Golf. But in June 2023, reports emerged suggesting LIV Golf had agreed to merge with the PGA Tour to end golf’s divide.
The merger ensured the pending legal dispute between the tours was to be placed on the back burner to attempt to co-exist as a single entity, with a signed agreement seemingly set to combine the PGA Tour and LIV’s commercial operations and rights into a new company, along with the DP World Tour.
Tense negotiations have been ongoing for some time now, with both Tiger Woods and Rory McIlroy insisting Noman needed to step down to end “animosity” between the two tours. McIlroy in particular declared he believed Norman “had to go” in order to push through a merger.
He said in November 2022: “There’s a few things that I would like to see on the LIV side that needs to happen. I think Greg needs to go. I think he just needs to exit stage left. He’s made his mark, but I think now is the right time to sort of say, ‘Look, you’ve got this thing off the ground, but no one is going to talk unless there’s an adult in the room that can actually try to mend fences.'”
Woods echoed Mcilroy’s statements, with the 15-time major champion suggested the Australian was looking to “destroy” the PGA Tour. “Greg has to go,” Woods said back in 2022. Asked whether LIV and golf’s traditional tours can co-exist, Woods said: “Not right now, not with their leadership, not with Greg there and his animosity towards the tour itself. I don’t see that happening.
Tiger Woods and Rory McIlroy are two of the leading voices on the PGA Tour ( Image: Getty Images)
“As Rory said, I think Greg’s got to leave and then we can eventually, hopefully, have a stay between the two lawsuits and figure something out. But why would you change anything if you’ve got a lawsuit against you? They sued us first. I see that there’s an opportunity out there if both organizations put a stay on their litigation but that’s the problem, they’ve got to put a stay on it.
“I think it has to start with leadership on their side. Understanding that what is happening right now is not the best fit or future for the whole game of golf. Now, what is the best way for our game to grow? It’s not this way. You need to have the two bodies come together. If one side has so much animosity, someone trying to destroy our tour, then how do you work with that?”
Saudi Arabia’s Public Investment Fund, which bankrolls LIV Golf, has been looking for a new CEO for the circuit to take over from Norman. Once the new hire is installed, Norman is expected to maintain a leadership role within LIV Golf.
At the recent Alfred Dunhill Links Championship, PGA Tour Commissioner Jay Monahan played alongside Yasir Al-Rumayyan and McIlroy throughout the week. DP World Tour CEO Guy Kinnings was also playing, leading fans to believe that a breakthrough in negotiations is imminent.
