UFC boss Dana White has been left visibly stunned by a reporter who asked him to help her get branded with a piece of red-hot metal by one of the sport’s biggest stars.

The MMA mogul was addressing the media after the UFC Fight Night in St. Louis on Sunday when Abbey Wagoner asked him about retired star Donald ‘Cowboy’ Cerrone, who is heavily associated with the term BMF, which stands for ‘bad mother f**ker’.

‘I’ve got one little challenge for Cowboy myself,’ she said.

‘If you notice this BMF brand on the top of my hat. Got that custom branding iron and I said I was going to let him brand me but now I just want to let him do it.

Media member asks Dana White if Cowboy Cerrone can brand her.#UFCStLouis pic.twitter.com/0rnjANjYyD

— Jed I. Goodman © (@jedigoodman) May 12, 2024

Dana White was shocked by a bizarre request from a reporter during a press conference

Abbey Wagoner is hoping to be branded with the letters ‘BMF’ (pictured) by one of the true tough guys of the UFC

‘So, what do you think about that?’

White, who has a history of hearing problems, couldn’t believe what he’d just been asked.

‘Did you say brand you? Brand you?’ he asked.

‘You and Cowboy were made for each other. You’re nuts!

‘Can I make it happen? There’s no way in hell I’d make that happen. You’re crazy!’

The woman then told White that she’d like to be branded on the back of the shoulder for ‘clout’ and ‘fun’.

‘I can’t make that happen,’ concluded White.

‘You look like a really sweet lady, the last thing you need to do is get branded.’

Wagoner asked if White could help her arrange for UFC great Donald ‘Cowboy’ Cerrone (pictured) to leave her permanently scarred

The astounded UFC boss said there is no way in hell he’d help make the bizarre request a reality

Cerrone has a property called the ‘BMF ranch’ and the UFC has been crowning a BMF champion since 2019, with the belt going to fighters who demonstrate incredible toughness.

The bizarre press conference exchange quickly went viral on social media, with many fans left asking questions about the MMA media.

Journalist Ariel Helwani, who has had his own controversies with the UFC boss, slammed the lack of professionalism from some of those covering the sport.

‘This is what the UFC wants at their ‘press conferences,’ he posted on X.

‘Make no mistake about it. The sport has come so far. It has evolved so much. The UFC is on fire. The athletes are more talented than ever.

‘The ‘media,’ however, has gone backwards. Embarrassing.’